Text SMS Marketing
What is a SMS Marketing and a Short Code?
A Mobile Keyword is a unique word that you can use for your Mobile Marketing Campaigns. You can reserve the Mobile Keyword just for your own marketing purposes. Similar to a domain name for internet marketing. It is your own Mobile Keyword that your customers or subscribers will send in a text message in order to join your sms marketing list.
Short codes are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS messages from mobile phones.
For example in the image below. Text "4Campaign" to 96362 to join our VIP Notification List list for special offers. The mobile keyword in this case is "4Campaign" and the short code is 96362.
Once you reserve the keyword it will be available for immediate use with the short code that we will provide.
How Does sms marketing work?
First the business utilizing Mobile SMS Marketing will provide their Mobile Keyword and Short code in their advertisement, or in their window front, on a billboard, TV commercial, newspaper ad, on their vehicles or other display area. The promotion will explain the compelling reason that mobile phone users need to text the mobile keyword in order to get a benefit. This could be to enter a free giveaway, or VIP list of future announcements of sales, a mobile coupon, instant information, reward or loyalty programs. These are all common uses. Once a consumer sends the mobile keyword to your short code, their text information can be added to a mobile marketing list. Then you can continue to deliver consumer friendly promotions by creating mobile SMS marketing campaigns of interest to your target audience followed up with incentives for that consumer to engage with you products or services.
Really he only limit is your imagination. Many large companies are using this type of SMS marketing and doing so very successfully. For instance, Coca Cola boasts over a million subscribers that use text message marketing to engage with the My Coke rewards program. Coca Cola is not alone as Ashley Furniture, Jiffy Lube, Papa Johns, Subway, Best Buy, Village Inn, Arby’s and many other companies are successfully implementing sms marketing message campaigns.
Advantages of SMS Marketing
There are many advantages if an SMS Marketing Campaign over many other types of advertising. First, sms marketing has a relatively low cost involved in setting up SMS sms marketing campaigns. Unline many promotional media, SMS marketing involves use of the mobile phone, therefore users can sign-up with the marketing promotion from anywhere and at anytime. With a text blast to your list, the recipients on the list receive your text sms message quickly. This means that the marketing campaign can reach many recipients in a short period of time. This is great for car washes, restaurants, bars and other businesses that may be having a slow period and want an instant stream of clients. With our back-office tools, setting up a sms marketing campaign is also quick and easy. The other tremendous advantage is that people are accustomed to reading the text messages they receive. In face, people read 95% of the text messages that they receive. This means that you can be assured that the perspective clients on your list will receive your message. Note the following example of how a sms marketing Campaign works:
